WHY LAB-GROWN DIAMONDS?

To put it simply, the world’s resource of natural diamonds is finite. Although generations of humans have enjoyed diamond jewellery mined from the hearts of the earth, this would not be the case forever.

At Love & Co., we seek to do our part by sourcing diamonds only from ethical suppliers that carry out socially and environmentally responsible practices. Lab-grown diamonds mark another step forward for us, giving consumers another option when it comes to reducing their environmental impact.

Another big reason for the launch of lab-grown diamonds now is the shift in consumer preferences. In other words – we hear you! As the cost of living rises without any sign of relenting, millennials are increasingly opting for more affordable weddings, which also means more affordable rings. Lab-grown diamonds fit the bill perfectly, with its more affordable price tag allowing you to own a larger diamond at half the price.

HOW ARE THEY MADE?

Believe it or not, lab-grown diamonds have in fact been around for more than 60 years, with its main application being to make diamonds for machinery parts (e.g. cutting tools). It is only with recent advancements in production technology that has seen an increased interest in lab-grown diamonds as gemstones.

For a long time, the method to create synthetic diamonds was through subjecting a diamond seed to high pressure and high temperature in a press (‘HPHT method’). Then came the chemical vapour deposition method (CVD), which heats hydrocarbon gas until the carbon is extracted and deposited on a diamond seed to grow the diamond.

Today, the CVD method is the premium option for manufacturing lab-grown diamonds, due to its ability to produce purer, clearer diamonds than HPHT diamonds. As it is grown layer by layer, there is also no fixed restriction on the size that the diamond can be. For precisely these reasons, here at Love & Co. we work with some of the best suppliers of CVD-grown diamonds for our new LVC Precieux range.

FORGING NEW PATHS WITH LAB-GROWN DIAMONDS

Currently, lab-grown diamonds make up just 2% of the entire consumer market for diamonds, but industry predictions set it to grow at 22% each year to become a $14.9 billion industry by 2035. This optimistic outlook is founded in the attractive features of lab-grown diamonds: Affordability, sustainability, and quality.

If you have always wanted to own a huge, brilliant diamond, now’s the time to do so. Lab-grown diamonds are not a compromise in terms of quality – whether you’re talking about purity, clarity, or brilliance.

Chemically, and physically, lab-grown diamonds are 100% real diamonds through and through. For a stamp of confidence, every diamond from the LVC Precieux range is also certified by IGI, meaning they are subject to the same stringent standards as natural mined diamonds.

Add to that their sustainable production method and cost-effectiveness, and you’ve got a winner on your hands. As an alternative to natural mined diamonds, lab-grown diamonds are set to make diamonds more accessible to everyone. Now, you can own a larger diamond without breaking the bank.